Decisions based on
real insight.
Not gut feeling.
We combine in-depth market and customer research with AI-powered analytics tools – transforming data into strategy that drives growth and profitability.
From data to decisions –
everything in one place
We offer a complete range of research and analytics services, customized for B2B and B2C businesses in Swedish and international markets.
Customer Surveys & NPS
Measure customer satisfaction, loyalty and recommendation willingness – at total level and per segment, market or customer category. We identify improvement areas and create action plans that deliver results.
Learn more →AI-Powered Analytics
Custom-built AI tools for analyzing open-ended responses, sentiment analysis and trend identification. We also develop tailored AI solutions for your specific business processes.
Learn more →Brand Research
Measure brand awareness, image and loyalty. We map how your brand is perceived by customers, prospects and the market – and provide concrete recommendations to strengthen your position.
Learn more →Communication & UX Research
Is your communication hitting the mark? We analyze which channels, messages and formats engage your target audience – and evaluate digital user experience to increase conversion.
Learn more →International Research
We conduct research in 17 languages via web and phone with native speakers. An ideal partner if your business extends beyond Sweden.
Learn more →Lead Generation
We create customized audience profiles and identify qualified business leads based on market and industry data – for increased conversion and better customer relationships.
Learn more →Three services that reveal how the market
really perceives your company
New analytical tools that give you a complete picture of the buying journey, the web experience and your digital reputation — through your customers' eyes, not your own.
e-Mystery Shopper™
We analyse the entire buying journey of your e-commerce store through your personas' eyes — from homepage to checkout. Every conversion barrier is documented with screenshots and solutions.
Learn more →Persona Web Audit™
A thorough review of your website from multiple audience perspectives. Visitor experience, brand congruence and searchability — analysed across ten areas with a rating index.
Learn more →Digital Reputation™
Ongoing monitoring of how your brand is perceived online — reviews, news, forums, social media and search engines. Three tiers from basic monitoring to full corporate analysis.
Learn more →AI that amplifies your analysis – and your business
We don't just build surveys. We build intelligent tools that turn insights into decisions – and decisions into results.
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Sentiment analysis of open responses Capture what your customers actually mean – not just how they click. Every open response is analyzed so that dissatisfaction, unmet needs and hidden opportunities surface before they become problems.
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Tailored AI reports The right insights for the right decision-maker. Every report is tailored to the recipient's role, so leadership gets the strategy, marketing gets the campaign brief and product gets what actually needs to change.
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AI tools for your specific process Custom AI solutions for customer analysis, segmentation and forecasting – integrated into your own systems so the insights become a natural part of daily work, not a report that gets filed away.
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Decision-ready insights You don't just get numbers – you get a clear "here's what you should do next". Every delivery is framed to be presented, discussed and turned into action directly in the leadership team.
20 years of research.
Amplified by AI.
Alba Business Group was founded by Johan Asklund, with over 20 years of experience in customer analysis and business development for hundreds of Swedish and international companies.
Today we combine that experience with modern AI tools to deliver insights that are both deeper and faster than traditional research methods.
It's not AI instead of expertise. It's expertise amplified by AI.
Tell me more about the AI offeringInsights that make a difference
on the bottom line
We work with leading companies in packaging, food & beverage, furniture, retail, sportswear, HVAC, industrial manufacturing and fire safety
Clients in 57 countries · 17 languages · Hundreds of completed projects since 2005
Voices from our clients
Alba delivered more than just numbers – they gave us a clear action plan that our entire leadership team could align behind. The NPS measurement transformed how we work with customer relationships.
The survey was conducted in four languages with impressive precision. The per-subsidiary results gave us exactly the insight we needed to prioritize the right improvement actions.
From first contact to final report – professional, fast, and with a personal touch we've never experienced from larger agencies. Johan's industry knowledge makes a real difference.
What sets us apart from
traditional research firms
We connect insights to business results
We don't stop at numbers. We connect every insight to concrete actions and financial impact – so you can justify the investment internally and see the results.
Personal expertise, not account managers
You work directly with Johan Asklund – founder and senior consultant with 20+ years of customer analysis for Swedish and international industrial companies. No junior staff in between.
AI-enhanced analysis
We combine proven research methodology with modern AI tools for faster analysis, deeper insights and smarter reporting.
Global reach, local expertise
We conduct research in 17 languages with native speakers. Perfect for Swedish companies with international markets.
5 insights that separate companies
with loyal customers from the rest
Based on 20+ years of customer research and hundreds of projects. Learn which measurable factors determine whether your customers stay – or switch to a competitor.
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