Understand what your
customers really
think and feel.
We deliver consumer insights for food, restaurants and e-commerce – with data-driven analysis and AI-enhanced methods that turn your customers' voices into decisions you can act on.
What we offer
We cover the full spectrum of consumer insights – from brand awareness and customer experience to product testing and trend analysis.
Brand Research
Measure how your brand is perceived by consumers – awareness, image, core values, and loyalty. Identify strengths and weaknesses compared to competitors.
Target Audience Analysis
Go beyond demographics to lifestyle, values, and behaviors. We help you understand which customers drive your growth – and what unites them.
Customer Loyalty
What makes customers choose to stay and recommend you? We analyze loyalty drivers and give you the tools to build long-term relationships.
Customer Experience
Identify strengths and improvement areas in your customer journey – from service and environment to communication, offline and online.
Mystery Shopping
See service through your customer's eyes. Our mystery shoppers evaluate service, quality, and environment and give you an objective, detailed picture of the customer experience in action.
Read more about e-Mystery Shopper™ →E-commerce UX Analysis
We analyze navigation, filtering, product descriptions, and checkout flow to identify friction points and improvement opportunities. Result: higher conversion and reduced cart abandonment.
Read more about Persona Web Audit™ →Concept & Product Testing
Avoid costly mistakes. We test new flavors, campaigns, and ideas directly with your target audience and provide clear recommendations before launch.
Trend Analysis
Which flavors, formats, and values are about to take off? We map what's growing now and what will trend soon – perfect for product development.
AI-Enhanced Analysis
Sentiment analysis of open responses and automatic categorization of consumer feedback – so you capture what customers actually mean and uncover dissatisfaction, unmet needs and opportunities before they become problems.
e-Mystery Shopper™ →
The buying journey through your customer's eyes. Systematic walkthrough of the e-commerce conversion flow from your personas' perspective – with a prioritised action list. Delivered within 10 working days.
Persona Web Audit™ →
Your website through your target audiences' eyes. Measures visitor experience, brand congruence and content match per persona. Result: an action list ranked by expected impact on contact frequency.
Digital Reputation™ →
Your brand image through the market's eyes. Ongoing monitoring of reviews, social media, forums and search results – plus the Pro add-on for in-depth media monitoring as a foundation for PR.
Insights that drive growth
What sets us apart
- Decision-ready insightsYou don't just get numbers – you get a clear "here's what you should do next", ready to present to the leadership team.
- Sustainability focusWe understand consumer perspectives on climate, origin, and ethics – and integrate it into analysis.
- Emotional understandingWe don't just show what customers think – but why. That's the difference between data and insight.
- AI-drivenOur tools automatically identify trends and analyze open responses for faster and deeper insights.
- Flexible methodsWeb, telephone, in-depth interviews, and consumer panels – we choose the method that delivers the best data quality for your project.
5 insights that separate companies
with loyal customers from the rest
Based on 20+ years of customer research and hundreds of projects. Learn which measurable factors determine whether your customers stay – or switch to a competitor.
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See how we have helped other companies
From brand surveys and NPS measurements to Mystery Shopper and UX studies – read about the concrete results we have delivered for our clients.
View Our Case StudiesWhat do you want to understand
about your consumers?
Book a free 30-minute meeting. We listen to your situation and sketch an approach tailored to your needs and budget.
15 min · free of charge · no preparation needed