Brand Research Export™
— know how you are perceived where buying decisions happen.
Structured brand tracking on 1 to 10+ export markets. Native-speaker panels in 50+ countries, multi-country comparison, local cultural context. For Swedish companies that want to know how their brand actually works outside Sweden.
What makes us different.
True native-speaker panels
Not just translated questionnaires. Local interviewers with cultural context, in the respondent's own language. Higher response rates and richer qualitative insight.
Multi-country comparison built in
One report. Cross-market benchmarking on the same KPIs. See where the brand resonates and where it doesn't — in one view, not five separate reports.
Local competitive benchmark
We benchmark against local competitors per market, not Swedish ones. That's the only competitive context that matters when buyers there make decisions.
Price-premium potential measured
Van Westendorp and Gabor-Granger price-sensitivity per market. Know what the local market is willing to pay for your brand — critical input for pricing strategy.
How we run a multi-country brand study.
Phase 1: Brief and scope (1 week). Define markets, segments, competitive set, KPIs. Phase 2: Local panel recruitment with quality controls (1–2 weeks). Phase 3: Fieldwork — native-speaker web panels plus targeted phone interviews (3–5 weeks depending on markets). Phase 4: Analysis with AI-augmented coding and human strategy layer (2 weeks). Phase 5: Reporting and leadership workshop (1 week). Phase 6: 12-month re-tracking option.
What you get.
- Multi-country brand health report — one per market plus aggregated summary
- Awareness funnel — top-of-mind, unaided, aided per market
- Image mapping — attributes vs local competitors per market
- Purchase intent and preference data per market
- Price-premium potential per market — what your brand can charge
- Local competitive position — benchmarked against named local competitors
- Comparison against Swedish brand values — see what translates and what doesn't
- Branded executive report (PDF + PowerPoint)
- 90-minute leadership workshop — translate insight to strategy
- 12-month re-tracking option for measuring change
Frequently asked questions about Brand Research Export
What is a brand research study on export markets?
A structured measurement of how your brand is perceived in one or more foreign markets. We measure awareness, image, purchase intent, competitive position and price-premium potential per market, using native-speaker panels and local cultural adaptation.
How is it different from Brand Research B2B or B2C?
Brand Research B2B and B2C measure your brand on the Swedish market. Brand Research Export measures the same dimensions on export markets — Germany, UK, USA, France, Nordic or other. Different panels, different competitive benchmarks, local language adaptation.
How many export markets can you measure simultaneously?
Basic: 1 market. Standard: 3 markets with multi-country comparison. Extended: 5+ markets with panel and phone. Enterprise: 10+ markets with longitudinal tracking. Additional market: €2 250–3 150 / 25 000–35 000 kr depending on panel size.
Which countries do you have panels in?
We have delivered projects in 50+ countries. 80% of our work is in Europe, USA and UK, but we also run Asia and Latin America on request. Native-speaker interviewers and local cultural context always included.
How long does the project take?
Basic (1 market): 5–7 weeks. Standard (3 markets): 8–10 weeks. Extended (5+ markets): 10–14 weeks. Timing is mainly driven by panel recruitment and fieldwork on each market.
What do we get delivered?
Multi-country brand health report (one per market plus aggregated summary), awareness/image/preference per market, local competitive position, price-premium potential, purchase journey analysis, comparison against Swedish brand values, branded report, leadership workshop and 12-month re-tracking option.
How often should we repeat the measurement?
Guideline: every 18–24 months per market. Brand health moves slowly — and with multi-country tracking you can compare evolution over time both per market and across markets.
What does it cost?
Basic from 65 000 kr / €5 850 (1 market). Standard from 145 000 kr / €13 050 (3 markets). Extended from 250 000+ kr / €22 500+ (5+ markets). Enterprise on request (10+ markets, longitudinal). See full pricing table →
More general questions about Alba, security, AI or process? See our full FAQ page →
Ready to see how you are perceived where buying decisions happen?
Book 30 minutes with Johan. We walk through your export markets, what you already know and don't know, and recommend which tier fits your situation.
Want to measure the Swedish market first? Brand Research B2B gives a baseline for Export →
15 min · free · no preparation needed