Why Alba
We've done this before — in the same kind of market, against the same kind of resistance.
Experience that makes a difference
Since 2005, Alba has helped international and Swedish companies understand their customers and market position. The hardest part is rarely the product itself. It's in customer habits, distribution channels, how quickly a market is ready to change — and the time it takes to build awareness where none yet exists.
Three things we do differently
We interpret.
Others deliver the tool — we deliver the result. Every report is manually reviewed, prioritised and packaged so management can act immediately.
We verify with sources.
No unsubstantiated claims. Every figure you receive from us can be placed on the boardroom table with confidence.
We understand your two customer logics.
The end customer's reality and the distribution chain are not the same world — but together they determine whether your brand reaches its audience.
The digital half of the customer journey
The physical sales channel is one half of the target audience's decision path. The other half is online — in search results, reviews, industry forums and on your website. Customers and buyers make their selection before they contact your sales organisation. The digital path needs to be mapped and strengthened in parallel with channel work — otherwise half the investment is lost.
Three dedicated services build that part:
Persona Web Audit™
A thorough review of your website through the eyes of your target audiences.
Read more →e-Mystery Shopper™
Mapping the digital buying journey from your personas' perspective. Every conversion barrier is documented with a screenshot and concrete action.
Read more →Digitalt Rykte™
Ongoing monitoring of how your brand is perceived online: reviews, news, forums, social media and search engines.
Read more →AI-driven sentiment analysis, native speakers in 17 languages, telephone interviews with hard-to-reach industry segments — the tools are there when the assignment requires them.