Most e-commerce businesses know that visitors leave without buying. Fewer know who they are, why it happens, or exactly where in the buying journey things go wrong. We give you the answer — from your own personas' perspective.
e-Mystery Shopper™ is a systematic analysis of an e-commerce buying journey from your personas' perspective — from homepage to completed checkout. Every step is reviewed based on how real customers would experience it, and every conversion barrier is documented with screenshots and concrete solution proposals. The result is a prioritised action list at CMS and PIM level, not just observations. The service is produced by MarketMind and distributed by Alba Business Group. Delivery time: 10 business days.
We start from your real personas. If you have customer data, brand research or NPS analysis, we use it directly. If data is missing, we can conduct a study — target audience analysis, brand research or customer survey — that among other things delivers your personas.
We carry out a structured Mystery Shopper analysis of the entire buying journey through one or more personas' eyes — from homepage to checkout. Five areas are assessed per page and combined into a score index of 1–5.
You don't get raw data. You get a report with prioritised recommendations and a concrete action list at CMS and PIM level — ready to act on immediately and hand over to your development team.
Every report is a complete decision basis — not a list of observations, but a prioritised plan ready to hand over to your marketing or development team.
Full simulation of the buying journey — homepage, category pages, product pages, inspiration and checkout
Executive summary with overall score and conversion potential
Detailed persona profile — age, buying behaviour, income and specific barriers
Per-page analysis with score index 1–5 and key observations
Prioritised recommendations ranked by expected conversion impact
Action list with PROBLEM and SOLUTION per issue at CMS/PIM level
30-minute follow-up call per report for review and questions
In an analysis of a leading Swedish furniture e-retailer, we identified three critical issues — all fixable without any new code.
Lifestyle images were not shown by default — visitors couldn't visualise the product in their home
The inspiration page lacked purchase links — great content that didn't convert
Unexpected shipping cost at checkout — causing drop-offs at the final step
Add what you need — workshops, A/B test support or competitor benchmarking.
Workshop & debrief with management or marketing team (90–120 min)
7 900 krA/B test support with test plan, prioritisation and tool selection
11 900 krImplementation support with ongoing follow-up for 3 months
15 900 krCompetitor benchmarking — 2–3 competitors in the same analysis format
6 300 krBrand or customer survey as data foundation for personas
On quotee-Mystery Shopper™ is produced in collaboration with MarketMind and distributed by Alba Business Group.
Free intro meeting where we review your site, identify the right personas and set up a plan. First report within two weeks.