Deep expertise.
Personal commitment.
Alba Business Group is not a faceless consulting firm. We are a dedicated team with extensive experience in customer analysis, market research, and business development – with a genuine passion for delivering insights that create real impact.
Local presence across five continents
We conduct research in 17 languages with regional coordinators who bring local knowledge, cultural understanding, and native language skills. Every market has a dedicated contact person – never anonymous subcontractors.
Johan Asklund
Decision support you can act on
We help industrial companies, service companies in B2B and B2C, as well as consumer and e-commerce businesses make better decisions. Through customer surveys, market and competitor analyses, brand studies and strategic business development – combined with AI-enhanced tools that interpret open-ended responses and surface patterns in large datasets. We also distribute digital analytics services: e-Mystery Shopper™, Persona Web Audit™ and Digital Reputation™.
Every engagement ends with a priorities workshop and an interactive result portal where you can filter data by segment, market or business area yourselves – so the insights keep living in your organisation long after the project ends.
Mission & Vision
Mission
We deliver actionable insights for success – by transforming data into intelligence and recommendations that help companies make better decisions, strengthen their brands, and enhance customer experience across domestic and international markets.
Vision
To be the natural choice for Swedish industrial and B2B companies seeking to combine proven research methodology with modern AI-driven analytics – always delivering insights that make a real difference.
How We Work
Honesty and Integrity
We present insights as they are – even when they're uncomfortable. Our credibility rests on you knowing our analyses are always objective and well-founded.
Business Value Over Volume
We don't count the number of survey questions. We focus on which insights actually drive your business decisions – and how they connect to financial impact.
Speed Without Compromising Depth
With modern AI tools, we deliver in-depth analysis in days instead of weeks – without compromising methodological quality.
Personal Accountability
Johan Asklund is personally responsible for every deliverable. You always know who you're talking to and who stands behind the analysis.
Sustainability and Ethics
We comply with GDPR and industry ethical guidelines for market research. Respondent privacy is always protected.
Long-Term Relationships
Our most valuable client relationships span years, not projects. We want to understand your business well enough to proactively identify what you need to measure next.
5 insights that separate companies
with loyal customers from the rest
Based on 30+ years of customer research and hundreds of projects. Learn which measurable factors determine whether your customers stay – or switch to a competitor.
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Tell us about your business challenges
Book a free 30-minute meeting. No preparation needed – just tell us where you are, what you're thinking about, and we'll take it from there.
30 min · free of charge · no preparation needed