B2B IT Audit
— are you visible in the AI era?
A structured review of your B2B site's full digital presence — website, search position, AI visibility, content strategy. Emphasis on traffic quality, not just volume. Find where qualified B2B leads are leaking and what to fix first.
Where we look for friction and opportunity.
1. Site audit
UX, performance, structure, mobile responsiveness. Where do qualified B2B buyers get stuck or leave?
2. Search engine
Google position on key phrases, technical SEO, indexing health. Are you visible where buyers actually search?
3. AI visibility
How often AI engines mention you, in what context, against which competitors. GEO strategy.
4. Content
Quality, depth, frequency, industry authority signals. Plus competitor content benchmark.
What you get.
- Audit report (PDF + presentation) with scoring per area
- Top-15 prioritised actions with expected business impact
- Competitor benchmark per audit area
- AI visibility analysis + GEO action plan
- Content strategy recommendations
- Technical SEO fix list
- 90-minute strategy workshop translating results to 90-day execution plan
Frequently asked questions about B2B IT Audit
What is a B2B IT Audit?
A structured review of your B2B site's entire digital presence — website, search position, AI visibility, content strategy and content quality — from a B2B buyer perspective. Emphasis on traffic quality (does the site generate qualified leads?), not just traffic volume.
What areas are included (site, search, AI, content)?
Four blocks: (1) Site audit (UX, performance, structure, mobile), (2) Search engine (Google position on key phrases, technical SEO, indexing), (3) AI visibility (how AI engines mention you), (4) Content (quality, depth, frequency, industry authority). Plus competitor benchmark per area.
How long does a B2B IT Audit take?
Basic: 2 weeks (1 focus persona, single audit cycle). Standard: 3–4 weeks (full audit + 3 competitors). Extended: 5 weeks (multi-persona + industry benchmark + AI measurement over time).
What deliverables are included?
Structured PDF report with scoring per area, top-15 prioritised actions with expected business impact, competitor benchmark, AI visibility analysis, content strategy recommendations, technical SEO fix list. Plus presentation meeting and 90-minute strategy workshop.
Do you need access to our systems?
For baseline analysis: no, all data is public (the site, search results, AI answers). For deeper performance analysis: ideally read-only access to Google Search Console and Google Analytics. No changes to your systems are made.
How is it different from Persona Web Audit?
Persona Web Audit focuses on UX and friction in the purchase journey from 1–5 personas' perspective. B2B IT Audit is broader — site + search + AI + content — but less deep on UX. Persona Web Audit answers: where do we lose visitors? B2B IT Audit answers: are we visible in the AI era and driving the right traffic?
What do we get delivered?
Report (PDF + presentation), prioritised action list, content strategy, technical SEO fix list, AI visibility plan, competitor benchmark per area, plus 90-minute strategy workshop translating results to a 90-day execution plan.
What does a B2B IT Audit cost?
Three packages: Basic 38 000 kr / €3 420, Standard 65 000 kr / €5 850, Extended 110 000 kr / €9 900. Depends on number of audit areas, competitor depth and whether industry benchmark is included. Request quote for specific scope →
More general questions about Alba? See our full FAQ page →
Ready to find where your B2B presence leaks?
Book 30 minutes with Johan. We walk through your current digital position, share what we have seen across similar B2B audits, and recommend which tier fits.
15 min · free · no preparation needed