Are you mentioned when AI answers?
Or do the models pick your competitors?
We measure your visibility in ChatGPT, Perplexity, Claude, Gemini and Copilot — and deliver concrete actions that lift it. When 25% of all search volume in 2026 happens inside AI engines (Gartner), AI visibility decides whether you are found or you disappear.
Of all search volume moves to AI engines as early as 2026 according to Gartner — and continues to fall.
ChatGPT, Perplexity, Claude, Gemini and Copilot — where your customers and prospects ask their questions.
Lands in marketing, sales and customer ops according to McKinsey — the functions where you must be visible.
This is what an AI Visibility report looks like
AI-Citation Rate per engine plus competitor comparison in the category. This shows how often the AI models mention the client's brand compared with competitors across 25 key prompts.
A complete picture
of the AI conversation
We always start by understanding your business goals — then we choose method and design. The result isn't just numbers, but concrete recommended actions ranked by expected impact.
5 AI engines tested
Complete coverage of the AI answer ecosystem. ChatGPT, Perplexity, Claude, Gemini and Microsoft Copilot — where your customers and prospects actually ask questions about your category. Per engine, per question, per language where relevant.
AI-Citation Rate
How often you are mentioned — and how prominently? Measurement of (a) how often your brand is mentioned, (b) in which position within the answer, (c) whether you are cited as an authoritative source or merely as an alternative. Broken down by question and by AI engine.
Competitor comparison
Whom does the AI mention most — you or the competitor? Per AI engine: ranking of your 4–6 core competitors. Shows precisely where you have gaps to close and where you lead.
Prioritised action list
Concrete technical actions that lift AI visibility. Schema.org markup, FAQPage structure, authoritative citation sources, content formats the AI models prefer. For each action: estimated impact and implementation difficulty.
guide to
AI visibility
The complete guide to AI visibility
A 20-minute read written by Johan Asklund. How GEO and AEO work, which measurable KPIs exist, the 5 AI engines you must be visible in, and concrete actions you can take straight away.
Read the guide →Visibility, citability
and competitor position
An AI Visibility Audit is not a single metric. We measure how your customers experience you when they ask AI — across 5 engines, on 15–25 key prompts, compared with your core competitors.
Measurement points across the entire AI answer flow
We follow the whole journey from question to AI answer — and where your brand does (or doesn't) make an appearance along the way.
Three KPIs that govern AI visibility
Standardised key metrics — directly comparable over time and against competitors.
Concrete — not just observations
For every question and AI engine we deliver:
Mention rate, citation rank and source authority for every AI engine — you and your competitors.
Technical fixes (schema, FAQPage, content format) ranked by expected lift in AI visibility.
Where your competitors lead and why. What they do that you don't. Said straight.
A proposal for quarterly follow-up to measure the impact of your actions over time. Optional.
Examples from an actual report
Simulated samples from an AI Visibility delivery (illustrative figures — not from a specific client). Each report includes an executive summary, mention rate per AI engine, competitor comparison and trend over time. Delivered as Word + PDF + PowerPoint.
The numbers in the examples are illustrative — we are showing the framework and report structure, not a specific client's results. A real baseline measurement starts in Q2 2026.
"We thought we were top-of-mind in the category. The study showed we were mentioned in 2 of 5 AI engines — the competitor in 4 of 5. Three months and 8 actions later we sit top-3 in everything except Copilot."
Four ways to start — pick the one that fits where you are
A one-off Audit if you want to know where you stand today. Continuous tracking if you know AI visibility will define the next three years — and you want to see the development quarter by quarter.
Digital Visibility™ Audit
Where do you stand today? 24-test technical SEO audit combined with AI citation check across 5 LLMs. Written report plus a 1-hour workshop with Johan.
- 24 SEO tests (titles, schema, CWV, broken links etc.)
- AI citation check — ChatGPT, Perplexity, Claude, Gemini, Copilot
- 15-30 page written report with prioritised action list
- 1-hour workshop with Johan to prioritise
- Works standalone or as an intro to Pro
Digital Visibility AI™
AI citation tracking across 5 LLMs, every quarter. Competitor benchmark and action lists. For B2B companies who want to secure AI visibility without expanding scope.
- Tracking 4× per year across 5 AI engines
- AI Citation Rate and position development
- Competitor benchmark (3-5 selected)
- Quarterly action list — ranked by expected impact
Digital Visibility AI™ Pro
Everything in Standard, plus a complete 24-test SEO audit annually and monthly tracking. Implementation support when actions are rolled out. For companies serious about both Google and AI.
- Everything in Standard
- Complete SEO audit 1× per year (one-off included)
- Monthly AI tracking (12× per year)
- Implementation support during rollout
- Direct access to Johan via email/Slack
Digital Visibility AI™ Enterprise
For companies in categories where AI visibility already drives the business. Weekly tracking, competitor deep-dives, quarterly executive briefings to leadership.
- Everything in Pro
- Weekly AI tracking
- Competitor deep-dives 4× per year
- Quarterly executive briefing to leadership
- Custom prompt library per business segment
All prices excluding VAT. Pro and Enterprise are invoiced quarterly. Upgrade thresholds between tiers are low — start with Audit and build up.
Want to know how AI talks about you?
Book 15 minutes and we'll work through which AI prompts are most valuable for your category, and how we design the audit so you get findings you can act on straight away.
15 min · free of charge · no preparation needed