When the numbers speak — but don't tell you why
As CEO, you see pipeline shrinking or churn rising — but not what's driving it. Your sales team has their hypotheses. Your marketing team has theirs. But nobody has an independent, quantified picture.
That's where we come in. In 4-8 weeks we deliver insights you can take straight to the board — or use to prioritise management focus next quarter.
We lost three key accounts and gut feeling said price. Alba's analysis showed it was about lack of proactivity from our sales team. We changed the process — and won two of them back.— CEO, B2B manufacturing · SEK 220M revenue
Three questions — three answers
Why are our customers leaving?
Lost-customer analysis: we contact customers who stopped buying and get them to tell the truth. Per subsidiary, per sales rep, per region. Foundation for concrete actions.
B2B manufacturer · 4 subsidiaries · lost-customer analysisWhat is our actual customer satisfaction — per district?
CSI with per-district and per-sales-rep breakdown. Phone interviews with your largest customers for 80%+ response rate, not 9-12%. Comparable over time.
International B2B company · CSI per district · 5 years of measurementHow do they see us in export markets?
International customer survey in 17 languages with native speakers. Distributors, key account managers and end customers per market. Structured comparison.
Spare parts distributor · Sweden + Germany + Nordics · export CSIInsights that actually get used
- Executive summary — max 2 pages, board-ready
- Prioritised action list ranked by business impact
- Per-district and per-sales-rep breakdown (when relevant)
- Workshop support so management can act on the results
- Year-over-year comparison if you want to measure annually
- No 80-page PowerPoint that nobody reads
Common objections
"Shouldn't sales or marketing do this themselves?"
Internal answers are biased. Your sales reps ask their own customers, confirming their bias. An external party gets the truth — and your customers answer more honestly to an independent party.
"Doesn't this take 6 months? We need answers now."
No. Lost-customer analysis: 4 weeks. CSI: 6-8 weeks. That includes setup, data collection, analysis and report. Phone interviews can start within 5 business days.
"What does it cost compared to a strategy consultant?"
A fraction. A CSI measurement runs SEK 150-450K depending on scope. The same question at a major strategy firm: SEK 600K-2M. And we deliver primary data from your actual customers — not general market trends.