Your decisions deserve better data than secondary sources provide
Secondary data from major data providers is useful — but it's the same data all your competitors have access to. To win, you need primary data from your actual target audience.
We conduct brand and competitor analyses, consumer insights and target audience studies in 17 languages — cost-effectively compared to major consultancies (typically 30-50% lower cost for equivalent primary research).
We were planning a launch in the Baltics but had no idea how competitors positioned themselves there. Alba's analysis gave us the positioning decision in 6 weeks — and we know exactly why certain segments prefer us.— CMO, B2B manufacturing · international expansion
Decision-driving primary data
Brand & competitor analysis
Spontaneous and aided awareness against specific competitors, attitudes and drivers, positioning map. Native speakers on all interviews — no translated survey missing nuances.
International B2B manufacturer · Baltics · 3 languages · competitor benchmarkConsumer insight & target audience analysis
Understand new generations, changing buying behaviours, drivers behind choice. AI-powered analysis of open-ended responses captures nuances that numbers miss. Fast delivery (4-6 weeks).
Major food company · Gen Z · convenience-driven consumptionInternational research
17 languages in the panel, native speakers for phone interviews, local panels in Nordic/Baltic/European markets. Structured and comparable across markets.
B2B manufacturer · Sweden + Finland · architects & installersStrategy — not just numbers
- Positioning map vs your specific competitors
- Driver analysis: what triggers the choice — price, quality, sustainability, design?
- Value-word analysis: which adjectives do consumers associate with you?
- Per-segment breakdown (age, location, behaviour)
- Quotes and themes from qualitative interviews — use directly in communications
- Concrete recommendations for product, concept and communications decisions
Common objections
"We already have data from major providers — why primary?"
Secondary data shows industry and category trends. Primary shows what YOUR target audience thinks about YOU specifically against YOUR competitors. Both are needed — but decision support comes from primary data.
"Can you do this in English/French/Spanish/German?"
17 languages in the panel. Native speakers for phone interviews. Local panels in Nordic, Baltic, European markets. Mandarin and Hebrew under development.
"What does it cost compared to major international research firms?"
30-40% lower for equivalent scope. We have lower overhead and a senior consultant network where we buy in local expertise. The quality is equivalent — some would say better, because we read the interviews ourselves instead of outsourcing the analysis.