NPS for B2B –
the complete guide

Most NPS measurements are useless –
here's how to do it differently

NPS is the world's most widely used measure of customer loyalty. It's also the most misunderstood. This guide shows what NPS actually measures, why B2B NPS must be done differently from B2C, and how to build a process that drives real change.

• What NPS actually measures (and what it doesn't)
• Three things that distinguish B2B NPS from B2C
• 4 steps to design your B2B NPS from scratch
• 7 common pitfalls – and how to avoid them
• The action loop model: from measurement to real change
• Concrete next steps for your company

The guide is written by Johan Asklund, CEO of Alba Business Group, based on experience from hundreds of B2B projects over 20+ years.

Johan Asklund CEO & founder, Alba Business Group